Sponsored content on linkedin8/11/2023 ![]() ![]() So if you’re a seasoned marketer, these steps may look familiar. The setup process stays similar – choose your ad format, target audience, budget, etc. Here’s the great thing about advertising on social media: if you’ve done it once, you can do it again – on almost any platform. Of course, advertising on LinkedIn doesn’t come without a few drawbacks, and we’ll explore those in detail momentarily.įirst, let ’ s take a look at what it takes to create a successful LinkedIn ad in the first place by exploring how LinkedIn advertising works. 10 million C-level executives are also on LinkedIn.17 million opinion leaders utilize the platform.63 million decision-makers have a LinkedIn account.90 million senior-level influencers use LinkedIn.Here are a few more statistics that might encourage you to take advantage of LinkedIn Ads : So, why advertise on LinkedIn ? Because you will be reaching a higher-value audience.įor reference, 75 percent of LinkedIn users have incomes of over $50,000. LinkedIn members tend to have higher job salaries and responsibilities than those of other platforms, making them ideal candidates. It also stands to reason that through LinkedIn ads, you can reach a higher-value audience. That means if you’re trying to target someone in upper management (or an executive with the ability to sign off on a deal), you can do so. (Hint: if that’s your market, this is where you should advertise).īecause of its specific audience, LinkedIn offers unparalleled targeting abilities to capture leads based on their professional practices and status. They’re there with a purpose in mind, meaning they come specifically for industry news and updates and new opportunities. Its audience is primarily professionals, and they don’t come to LinkedIn to scroll through photos of cats and memes. You probably know this, but LinkedIn is a business-oriented place. The strengths of LinkedIn ads lay in its differences.Īs we covered, this isn’t your average social platform, which gives it a leg up when it comes to advertising. The benefits far outweigh any potential disadvantages. Why use LinkedIn advertising ? The answer is really quite simple. Listen To A Podcast On LinkedIn Advertising The benefits of advertising on LinkedIn.So, why use it ? I ’ ll cover the basics and whether or not it ’ s right for your business. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. LinkedIn advertising isn ’ t for everyone.
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